Ocean Spray 在澳大利亚洗手间发起“Ban the Burn”活动,推广蔓越莓汁促进泌尿系统健康。
Ocean Spray launches "Ban the Burn" campaign in Australian restrooms, promoting cranberry juice for urinary health.
Ocean Spray在澳洲发起了一项名为“禁烧”的运动, 在公共厕所张贴关于红莓汁对小便道健康的好处的幽默讯息。
Ocean Spray has launched a campaign called "Ban the Burn" in Australia, placing humorous messages about the health benefits of cranberry juice for urinary tract health in public restrooms.
该运动是由反应堆发起的,以消费者为目标,他们可能根据重点小组的见解寻求解决办法。
The campaign, created by The Reactor, targets consumers where they might be seeking solutions, based on insights from focus groups.
它的目标是既具有相对性和信息性,又符合品牌通常的语气。
It aims to be both relatable and informative, aligning with the brand's usual tone.