Locobuzz在印度广告业推动收入和监管监督的同时推出AI工具。
Locobuzz launches AI tool amid revenue push and regulatory scrutiny in India's advertising industry.
Locobuzz是印度的一家营销公司,目的是在18个月内向IRR提供100桶的收入,为此将推出CMOVerse.ai,这是AI的实时社交媒体洞察工具。
Locobuzz, a marketing firm in India, aims to reach INR 100 crore in revenue in 18 months by launching CMOVerse.ai, an AI tool for real-time social media insights.
这一推力是在印度竞争委员会就广告业中所谓的定价问题进行严格审查的情况下提出的。
This push comes amid scrutiny from the Competition Commission of India over alleged price-fixing in the advertising industry.
与此同时,亚太合并和收购市场尽管出现全球降幅,却出现了10%的激增。
Meanwhile, the Asia-Pacific M&A market has seen a 10% surge despite a global dip.
建议零售广告商采用统一的计量战略,以提高宣传运动的实效。
Retail advertisers are advised to use unified measurement strategies to enhance campaign effectiveness.