Puma发动了最大的「野外运动」营销运动, Puma launches its biggest "Go Wild" marketing campaign yet, emphasizing running as self-expression.

Puma发起了“狂野去野”运动,这是最大的营销努力,投资增加了40%。 Puma has launched its "Go Wild" campaign, its biggest marketing effort yet, with a 40% increase in investment. 该活动于 3 月 20 日上线，强调跑步是一种自我表达和快乐的形式，旨在与年轻观众建立联系。 The campaign, which went live on March 20, emphasizes running as a form of self-expression and joy, aiming to connect with younger audiences. 它以 Afroman 的“因为我嗨了”为背景的短片，并将在 2026 年之前专注于篮球和足球等各种运动。 It features a short film set to Afroman's "Because I Got High" and will focus on various sports like basketball and football through 2026.