ASA的目标是在移动游戏广告中标注目标,支持对有害内容的投诉。 ASA targets objectification in mobile gaming ads, upholding complaints over harmful content.

广告标准管理局(ASA)在调查发现8个广告含有有害内容,包括目标化和未经同意的性接触之后,正在打击移动游戏应用程序中妇女的有辱人格形象。 The Advertising Standards Authority (ASA) is cracking down on degrading images of women in mobile gaming apps, following an investigation that found eight ads with harmful content, including objectification and non-consensual sexual encounters. 协会在过去两年维持了11项投诉,并正在敦促广告商、游戏开发商和平台防止此类内容。 The ASA has upheld 11 complaints over the past two years and is urging advertisers, game developers, and platforms to prevent such content. 一项调查显示,45%的人对广告中妇女理想化的身体形象感到担忧,44%的人对将妇女和女孩作为对象感到担忧。 A survey showed 45% of people are concerned about idealized body images of women in ads, and 44% worry about the objectification of women and girls.