Roku测试不可置信的广告,引起用户对侵扰和隐私问题的反应。 Roku tests unskippable ads, sparking user backlash over intrusiveness and privacy concerns.

Roku正在测试在用户进入其家用屏幕之前播放的不可置信的广告, Roku is testing unskippable ads that play before users can access their home screen, leading to backlash from users who say the ads are intrusive and consider switching platforms. 包括宣传“Moana 2”的广告是探索新广告方法实验的一部分。 The ads, which include a promotion for "Moana 2," are part of an experiment to explore new advertising methods, according to Roku. 虽然该公司确认该特征不是永久性的,但用户对隐私表示失望和关切,有些人甚至威胁要完全放弃Roku装置。 While the company confirmed that the feature is not permanent, users have expressed frustration and concerns about privacy, with some even threatening to abandon Roku devices altogether.