Gucci 任命 Balenciaga 的 Demna 为新任创意总监，旨在振兴该品牌。 Gucci appoints Balenciaga's Demna as new creative director, aiming to revitalize the brand.

Gucci 已任命 Balenciaga 现任艺术总监 Demna 为新任创意总监，自 7 月起生效。 Gucci has appointed Demna, the current artistic director of Balenciaga, as its new creative director, starting in July. 以重新定义 Balenciaga 现代奢侈品而闻名的 Demna 将接替意外离开公司的 Sabato De Sarno。 Demna, known for redefining modern luxury at Balenciaga, will succeed Sabato De Sarno, who left the company unexpectedly. Gucci 的母公司开云集团赞扬了 Demna 的全球知名度和创造力，同时承认了他有争议的过去，包括 2022 年面临强烈反对的广告活动。 Kering, Gucci's parent company, praised Demna's global recognition and creative power, while acknowledging his controversial past, including a 2022 ad campaign that faced backlash. 此举旨在重振 Gucci 的销售和创意方向。 This move aims to revitalize Gucci's sales and creative direction.