为了庆祝意大利文化, Peroni发起了“意大利方式”运动,由法拉利司机参加。 Peroni launches "The Italian Way" campaign, featuring Ferrari drivers, to celebrate Italian culture.

意大利的无酒精啤酒品牌Peroni Nastro Azzurro 0.00 % , 发起了为期一年的名为“意大利之路”的运动, Peroni Nastro Azzurro 0.0%, an Italian alcohol-free beer brand, has launched a year-long campaign called "The Italian Way," celebrating Italian culture and values like passion and style. 该运动包括一部短片《欢迎礼物》, 主演人是法拉利司机查尔斯·勒克莱尔和刘易斯·汉密尔顿,强调意大利的热情款待。 The campaign includes a short film, "The Welcome Present," starring Ferrari drivers Charles Leclerc and Lewis Hamilton, highlighting Italian hospitality. Peroni也赞助Ferrari Challenge Trofeo Pirelli系列, Peroni is also sponsoring the Ferrari Challenge Trofeo Pirelli series and searching for 60 passionate fans to be part of "The Italian Way." 获胜者将获得独家商品和经验。 Winners will receive exclusive merchandise and experiences.