ResMed重新命名,以统一其保健技术组合,并发起全球运动,进行睡眠健康教育。
ResMed rebrands to unify its health tech portfolio and launches global campaigns to educate on sleep health.
一家领先的保健技术公司ResMed正在发展其品牌,将其投资组合统一在一个单一的ResMed品牌之下,目的是更好地为全球消费者和保健服务提供者服务。
ResMed, a leading health tech company, is evolving its brand to unify its portfolio under a single ResMed brand, aiming to better serve consumers and healthcare providers globally.
这包括带有重新设计的标志和声音的新视觉身份。
This includes a new visual identity with a redesigned logo and voice.
该公司还发起了消除CPAP疗法的污名化运动,在美国、亚洲太平洋和欧洲开展睡眠性脑膜炎教育,并提高睡眠健康意识。
The company also launched campaigns to destigmatize CPAP therapy, educate on sleep apnea, and raise sleep health awareness in the US, Asia Pacific, and Europe.