WPP和Bain计划拆分和出售Kantar集团,目的是出售50亿英镑的世界市场分公司。
WPP and Bain plan to split and sell Kantar Group, aiming for a £5 billion Worldpanel division sale.
WPP和Bain Capital正计划将一家大型市场研究公司Kantar Group分割和出售。
WPP and Bain Capital are planning to split and sell Kantar Group, a major market research firm.
Kantar公司最初成立于1997年,现在正在探讨出售其世界板块分公司50多亿英镑,这可以使Kantar公司重新关注品牌战略咨询。
Originally created in 1997, Kantar is now exploring a sale of its Worldpanel division for over £5 billion, which could refocus Kantar on brand strategy consulting.
这一出售在等待批准之前,可以帮助其股票面临挑战的惠普公司获得强有力的估值。
The sale, pending approval, could help WPP, whose stock has faced challenges, secure a strong valuation.