Publicis Groupe买下Lotame, 以扩大数据管理, 将独特用户配置提升至近40亿。 Publicis Groupe buys Lotame to expand its data management, boosting unique user profiles to nearly 4 billion.

Publicis Groupe(一家大型广告公司)已经收购了Lotame(一家身份和数据公司),以加强其全球数据管理和身份能力。 Publicis Groupe, a major advertising firm, has acquired Lotame, an identity and data company, to enhance its global data management and identity capabilities. Lotame专门通过多种设备识别用户,在109个国家运作,它把超过16亿个全球身份识别文件带到Publicis平台,将受众图增加到近40亿个独特的个人资料。 Lotame, which specializes in identifying users across multiple devices and operates in 109 countries, brings over 1.6 billion global IDs to Publicis’ platform, increasing its audience graph to nearly 4 billion unique profiles. 这次收购是Publicis的CoreAI计划的一部分,旨在为客户提供更准确的个性化消息, The acquisition is part of Publicis' CoreAI initiative, aiming to provide clients with more accurate personalized messaging to 91% of adult internet users.