R/GA是一家数字机构,出售给 " Truelink Capital " 及其管理层,50M美元用于AI创新。 R/GA, a digital agency, is sold to Truelink Capital and its management, with $50M for AI innovation.

R/GA是跨公共集团(IPG)的一个数字创作机构,为期23年,正在出售给私人股权公司 " Truelink Capital " 和R/GA的全球管理。 R/GA, a digital creative agency under Interpublic Group (IPG) for 23 years, is being sold to Truelink Capital, a private equity firm, and R/GA's global management. Truelink将投资5 000万美元给一个旨在增强AI技术和创造性潜力的创新基金。 Truelink will invest $50 million into an innovation fund aimed at enhancing AI technology and creative potential. 作为独立实体,R/GA将采用基于成果的付款模式和灵活团队结构,以便更好地为客户服务。 As an independent entity, R/GA will adopt outcome-based payment models and agile team structures to better serve clients.