JioStar为2025年IPL设定了超过10亿观众的目标,尽管专家存有疑问,但标的广告费为6.58亿美元。 JioStar targets over a billion viewers for IPL 2025, aiming for $658M in ads despite expert doubts.

印度第一大联盟(IPL)的主要广播公司JioStar(JioStar)的目标是在本季接触超过10亿观众,扩大听众和广告商基础。 JioStar, the main broadcaster for the Indian Premier League (IPL), is aiming to reach over a billion viewers this season, expanding its audience and advertiser base. 尽管设定了5 000克朗(6.58亿美元)的创纪录目标,但行业专家对是否可行表示怀疑。 Despite setting a record ad target of ₹5,000 crore ($658 million), industry experts doubt the feasibility. 去年,IPL的电视观众达到5.25亿,移动设备观众达到4.25亿。 Last year, IPL reached 525 million TV viewers and 425 million on mobile devices. JioStar正在提供创新的广告解决方案,特别是针对中小企业,以利用锦标赛的高度影响力。 JioStar is offering innovative ad solutions, especially for small and medium businesses, to capitalize on the tournament's high reach. 预计IPL将在第一次比赛前几乎出售其广告库存,预期广告销售量约为4 000克鲁雷,与2022年的记录相符。 The IPL is projected to nearly sell out its ad inventory before the first match, with expected ad sales of around ₹4,000 crore, matching the 2022 record.