方案旨在将盖尔语纳入促进苏格兰高地增长和吸引力的商业战略。 Program aims to integrate Gaelic into business strategies to boost growth and appeal in Scottish Highlands.

高地和岛屿企业和Bord na Gaiidhlig已经启动了一项方案,鼓励高地和岛屿企业将盖尔语纳入其增长战略。 Highlands and Islands Enterprise and Bòrd na Gàidhlig have launched a program to encourage Highland and Island businesses to integrate Gaelic into their growth strategies. “创造机会:促进未来增长”倡议为10个企业提供量身定制的辅导,以发展盖尔语技能、加强品牌特征和进入新市场。 The "Shaping Opportunities: Fuelling Future Growth" initiative offers 10 businesses tailored mentoring to develop Gaelic skills, enhance brand identity, and access new markets. 盖尔语被视为一个独特的销售点,对威士忌、招待和旅游部门而言尤其如此。 Gaelic is seen as a unique selling point, especially for whisky, hospitality, and tourism sectors.