WPP报告说,收入略微下降2024年,但对未来增长的AI投资持乐观态度。 WPP reports a slight 2024 revenue dip but optimistic on AI investments for future growth.

WPP,一家广告公司,在2024年收入略有下降,降幅为0.7%,尽管类似的收入上升了2.3%。 WPP, an advertising firm, saw its revenue slightly decline by 0.7% in 2024, though its like-for-like revenue rose 2.3%. 尽管股价下跌了17%,但该公司报告说,营业利润和现金流动情况有所改善。 Despite a drop in share price by 17%, the company reported improved operating margins and cash flow. WPP计划对人工智能和技术进行更多的投资,目标是今年的收入将稳定在2%的下降。 WPP plans to invest more in AI and technology, aiming for flat to a 2% decline in revenue this year. 首席执行官承认存在挑战,但着重指出了与主要客户的胜利以及为支持未来增长对创新的投资。 The CEO acknowledged challenges but highlighted wins with major clients and investments in innovation to support future growth.