Unilever试图卖掉以植物为主的肉品牌 " 蔬菜屠夫 " ,作为消费者利益标本。 Unilever struggles to sell its plant-based meat brand, The Vegetarian Butcher, as consumer interest wanes.

由于消费者对加工肉类替代品的兴趣减弱,Unilever在销售其植物肉类品牌 " 蔬菜屠夫 " 方面面临困难。 Unilever is facing difficulties selling its plant-based meat brand, The Vegetarian Butcher, due to waning consumer interest in processed meat alternatives. 该品牌于2018年获得,目的是在170亿美元的肉类替代市场中竞争,但因亏损和销售量下降而挣扎,现在每年约为5 000万欧元。 Acquired in 2018, the brand aims to compete in the $17 billion meat alternatives market but has struggled with losses and declining sales, now around 50 million euros annually. 随着消费者转向新鲜产品,Unilever公司和Nesstle公司正在重新关注利润更高的产品。 As consumers shift towards fresh produce, Unilever and Nestle are refocusing on more profitable products.