Tata Play 和 Airtel 数字电视合并, 以对抗不断增长的数字流服务。 Tata Play and Airtel Digital TV merge to compete against growing digital streaming services.

Tata Play和Airtel数字电视是印度两家主要的DTH供应商,据报正在合并,以对抗向数字流的转变。 Tata Play and Airtel Digital TV, two major Indian DTH providers, are reportedly merging to combat the shift towards digital streaming. 通过股权互换,航空公司将在合并实体中持有超过50%的股份,目的是增加非移动收入,并支持其捆绑电信、宽带和DTH服务的战略。 Through a share swap, Airtel will hold over 50% in the combined entity, aiming to boost non-mobile revenues and support its strategy of bundling telecom, broadband, and DTH services. 合并是随着视频流流和自由DTH平台侵蚀了付费电视市场而发生的。 The merger comes as video streaming and free DTH platforms erode the pay-TV market.