2024年印度的智能观察货运下降了30%, 但溢价销售猛增了147%, 由苹果和三星公司领导。
India's smartwatch shipments fell 30% in 2024, but premium sales surged 147%, led by Apple and Samsung.
2024年,印度智能观察市场货运量下降了30%,原因是更替周期较长,以及缺乏低价格范围内的创新。
India's smartwatch market saw a 30% drop in shipments in 2024, due to longer replacement cycles and lack of innovation in lower-price ranges.
尽管价格有所下降,但溢价部分却上升了147%,苹果、三星和OnePlus领先。
Despite the decline, the premium segment saw a 147% increase, with Apple, Samsung, and OnePlus leading.
噪音占据了27%的市场份额,而在线销售占据了66%的市场份额.
Noise topped the market with 27% share, while online sales accounted for 66% of the market.
随着消费者对健康跟踪功能的兴趣增加,预计总体市场将恢复。
The overall market is expected to recover as consumer interest in health tracking features grows.