在 Jatin Arora 等社交媒体影响者的推动下，十几岁的男孩正在接受香水，从而推动了这个利基市场。 Teenage boys are embracing fragrances, driven by social media influencers like Jatin Arora, boosting this niche market.

青少年男孩对香味越来越感兴趣,使他们成为一个快速增长的市场。 Teenage boys are increasingly interested in fragrances, making them a fast-growing market. #smellmaxxing 和 #scentmaxxing 等社交媒体标签反映了这一趋势，由 18 岁的 Jatin Arora（被称为 The Cologne Boy）等影响者推动。 Social media hashtags like #smellmaxxing and #scentmaxxing reflect this trend, fueled by influencers such as 18-year-old Jatin Arora, known as The Cologne Boy. 阿罗拉有310万追随者,促进良好的卫生,以提高香味效应,并拥有象让·保罗·高卢蒂埃和克里德这样的奢侈品牌。 Arora, with 3.1 million followers, promotes good hygiene to enhance fragrance effects and owns luxury brands like Jean Paul Gaultier and Creed.