奢侈品牌在因价格上涨而失去客户后,适应于吸引中程消费者回流。 Luxury brands adapt to lure back mid-range spenders after losing customers to price hikes.

奢品牌正在调整策略以吸引"有抱负"的买家,他们每年花费3000美元至10,000美元购买时装,自2021年以来,由于价格上了20%,他们失去了大约5000万客户. Luxury brands are adjusting strategies to attract "aspirational" buyers, who spend $3,000 to $10,000 annually on fashion, after losing about 50 million customers due to a 20% price hike since 2021. 例如,Burberry正在集中注意较易获得的价格和诸如香味、鞋子和配件等类别,价格在400美元至1 000美元之间。 Burberry, for example, is focusing on more accessible prices and categories like fragrances, shoes, and accessories priced between $400 and $1,000. 品牌也正在改善店内经验,以更好地为这些消费者服务。 Brands are also improving in-store experiences to better serve these consumers.