Westpac选择BMF作为新的创作机构,结束与DDB的长期伙伴关系。 Westpac selects BMF as new creative agency, ending longtime partnership with DDB.

澳大利亚银行Westpac选择BMF作为其经过竞争后的新创作机构,取代长期合作伙伴DDB。 Australian bank Westpac has chosen BMF as its new creative agency after a competitive pitch, replacing long-time partner DDB. Westpac赞扬BMF的战略思维和创造力,符合银行的未来愿景。 Westpac praised BMF for their strategic thinking and creativity, aligning with the bank's future vision. BMF CEO Stephen McArdle对这一合作表示兴奋,重点关注客户参与和增长战略。 BMF CEO Stephen McArdle expressed excitement about the collaboration, focusing on customer engagement and growth strategies.