日本美容工业以活跃的老年人为目标,有6 500亿美元的市场潜力。 Japan's beauty industry targets active elderly, seeing a $650 billion market potential.

在日本,超过四分之一的人口为65岁或65岁以上的人,美容产业以“心智年轻”的老年市场为目标,今年估计价值超过100万亿日元(6500亿美元)。 In Japan, where over a quarter of the population is 65 or older, the beauty industry is targeting the "young-at-heart" elderly market, estimated to be worth over 100 trillion yen ($650 billion) this year. 公司正在创造产品和服务,以满足对奢侈品和保健产品感兴趣的积极和时尚敏感的老年人的需要。 Companies are creating products and services that cater to active and fashion-sensitive seniors interested in luxury and health products. 例如,Shisedo提供免费化妆课程,认为化妆可增进身体健康和活力。 Shiseido, for example, offers free makeup courses, believing that makeup can enhance physical well-being and vitality.