Meta加强了品牌的广告控制, 允许他们封锁脸书和Instagram上的某些位置。
Meta enhances ad controls for brands, allowing them to block certain placements on Facebook and Instagram.
Meta通过支持来自DoubleVerify、Zefr和Instagram等公司的第三方广告封名单, 让广告商更能控制其在Facebook和Instagram的广告在哪里出现。
Meta is giving advertisers more control over where their ads appear on Facebook and Instagram by supporting third-party ad placement blocklists from companies like DoubleVerify, Zefr, and Integral Ad Science.
广告商现在可以指定要避免的类别,加强品牌安全。
Advertisers can now specify categories to avoid, enhancing brand safety.
Meta还在测试各种选项,以阻止对广告的评论,扩大对接近特定特征的广告布局的控制,目的是更好地保护品牌的图像和价值。
Meta is also testing options to disable comments on ads and expand control over ad placements near specific profiles, aiming to better protect brands' images and values.