麦当劳计划在2024年挑战过后 以新的菜单和价值交易来恢复销售
McDonald's plans to revive sales with new menu items and value deals after a challenging 2024.
麦当劳计划在2024年的艰难之后 提高销售额 降幅1.4% 美国Q4的销售额 以及大肠杆菌的爆发
McDonald's plans to boost sales after a tough 2024 with a 1.4% drop in Q4 U.S. sales and an E. coli outbreak.
策略包括重新推出 Snack Wraps 和推出鸡肉条菜单,以及“1 美元买一加一”等超值优惠。
Strategies include reintroducing Snack Wraps and launching a chicken strip menu, alongside value deals like 'Buy One, Add One for $1'.
尽管美国挣扎不休,但全球销售增长0.4%,超过预期,国际销售保持强劲。
Despite U.S. struggles, global sales grew 0.4%, outpacing expectations, and international sales stayed strong.
该公司的股票增长了约4-5%,它们的目标是到2027年拥有2.5亿活跃的忠诚程序用户,比1.75亿增加了。
The company's stock rose around 4-5%, and they aim to have 250 million active loyalty program users by 2027, up from 175 million.