Meta公布了AI工具,包括机会评分,以提高广告的实效和降低广告商的成本。 Meta unveils AI tools, including Opportunity Score, to boost ad effectiveness and cut costs for advertisers.

Meta正在引进新的AI工具,以提高广告业绩,包括一个称为机会评分的评分工具,提供实时建议,以改进宣传运动。 Meta is introducing new AI tools to enhance ad performance, including a scoring tool called Opportunity Score that provides real-time recommendations to improve campaigns. 该公司还正在扩大其优势+特征,使其从销售到铅生产等各类活动都实现广告自动化和优化。 The company is also expanding its Advantage+ feature to automate and optimize ad targeting across all campaign types, from sales to lead generation. 这些更新的目的是使广告商更容易获得由AI驱动的优化,使其更加有效,早期测试显示,每个合格铅的成本降低10%。 These updates aim to make AI-driven optimization more accessible and effective for advertisers, with early tests showing a 10% reduction in the cost per qualified lead.