亚马逊报告Q4 2024 广告收入增长18%至17.3B, Amazon reports Q4 2024 ad revenue up 18% to $17.3B, but Q1 2025 outlook misses estimates.

在AWS和Prime Video的增长推动下,亚马逊的广告收入在2024年4月4日猛增18%,达到173亿美元。 Amazon's ad revenue surged 18% to $17.3 billion in Q4 2024, driven by growth in AWS and Prime Video. Q4收入总额上升10%,达到1 878亿美元,净收入翻了一番,达到200亿美元。 Total Q4 revenue climbed 10% to $187.8 billion, with net income doubling to $20 billion. 该公司的广告业务现在年运行率为690亿美元,由赞助的广告、展示和视频广告予以推动。 The company's ad business now has an annual run rate of $69 billion, fueled by sponsored ads, display, and video advertising. 尽管有所增长,2025年问题1指导没有达到分析人员的期望。 Despite the growth, Q1 2025 guidance fell short of analysts' expectations.