奇波特(Chipotle)报告,Q4成功,销售量猛增5.4%,促销和提高效率是促销的推动因素。 Chipotle reports Q4 success with a 5.4% jump in sales, fueled by brisket promotion and efficiency gains.

Chipotle看到Q4成果强劲,同一商店销售额和净收入增加5.4%,达到3.318亿美元。 Chipotle saw strong Q4 results with a 5.4% rise in same-store sales and net income up to $331.8 million. 成功因素包括推广烟熏布里斯克特、竞争性定价和厨房改进等。 Success factors include its Smoked Brisket promotion, competitive pricing, and kitchen improvements. 该公司强调质量和部分体积,尽管成分成本较高,它们还是有所帮助。 The company emphasizes quality and portion sizes, which have helped despite higher ingredient costs. Chipotle计划扩大到约7 000家餐馆,并提高客户在技术方面的经验。 Chipotle plans to expand to around 7,000 restaurants and enhance customer experience with technology.