Chipotle报告说,在促销和竞争性定价的驱动下,Q4的同一商店销售量猛增5.4%。
Chipotle reports a 5.4% jump in Q4 same-store sales, driven by promotions and competitive pricing.
Chipotle看到一个强劲的Q4,同一家商店的销售额增长了5.4%,其辅助因素是它促销了烟熏布里斯克特,价格比竞争对手低。
Chipotle saw a strong Q4 with a 5.4% rise in same-store sales, aided by its Smoked Brisket promotion and lower prices than competitors.
该公司注重质量、价值和客户经验,包括利用更多成分换取丰厚部分,尽管价格提高,但有助于推动销售。
The company's focus on quality, value, and customer experience, including using more ingredients for generous portions, helped boost sales despite higher prices.
Chipotle还计划利用技术加强客户服务,以今后7 000家餐厅为目标。
Chipotle also plans to enhance customer service with technology, aiming for 7,000 restaurants in the future.