研究发现糖谷类食品广告 给孩子提振家庭购买, 突出的"农药力量"。 Study finds ads for sugary cereals to kids boost family buys, highlighting "pester power."

康涅狄格大学陆克文食品政策和健康中心的一项新研究表明,向儿童宣传食糖谷物会增加家庭购买量,而以成年人为对象的广告不会产生同样的效果。 A new study from the Rudd Center for Food Policy and Health at the University of Connecticut shows that advertising sugary cereals to children increases family purchases, while ads targeting adults do not have the same effect. 高糖谷物,如 " 幸运果实 " 和 " 根圈 " 等,占家庭总购买量的41%。 High-sugar cereals like Lucky Charms and Froot Loops make up 41% of total household purchases. 研究人员指出,由于儿童的要求,家长往往购买这些谷物,称为“农药力量”,这种营销可以形成儿童对不健康产品的长期偏好。 Researchers indicate that parents often buy these cereals due to children's requests, known as "pester power," and that such marketing can shape children's long-term preferences for unhealthy products.