从2026年1月起, ITV将肥皂剧的播放时间剪短, ITV cuts soap opera airtime, reducing episodes to fit a "soaps power hour" starting January 2026.

从2026年1月开始, ITV将减少肥皂、加冕街和Emmerdale的广播时间, 引入“肥皂时段”。 Starting in January 2026, ITV will reduce the airtime for its soaps, Coronation Street and Emmerdale, introducing a "soaps power hour." 节目每天在晚上8点和晚上8点30分播放30分钟的节目,将每周节目从6小时减为5小时。 The shows will air 30-minute episodes daily at 8 pm and 8:30 pm, reducing the weekly episodes from six to five hours. 这一举动是"以观众为主",旨在适应观看习惯的变化,使节目更"流媒体友好",同时也为其他节目提供预算空间. The move is "viewer-led," aiming to adapt to changing viewing habits and make the shows more "streaming-friendly," while also providing budget room for other programming.