Reese's Chocolate Lava Big Cup 以超级碗广告“Don't Eat Lava”首次亮相，并计划扩展。 Reese's Chocolate Lava Big Cup debuts with a Super Bowl ad, "Don't Eat Lava," and plans for expansion.

Reese 的新巧克力熔岩大杯大受欢迎，导致了一个幽默的超级碗广告，提醒粉丝们“不要吃熔岩”，而是享受巧克力。 Reese's new Chocolate Lava Big Cup is a hit, leading to a humorous Super Bowl ad reminding fans to "Don't Eat Lava" and enjoy the chocolate instead. 该产品以不同尺寸提供,将在3月获得零食尺寸选择。 Available in different sizes, the product will get a snack size option in March. 里斯还在新奥尔良的Riverwalk Outlets举办宣传火山活动,提供免费样品,并与播客和Barstool Sports合作举办现场活动. Reese's is also engaging fans with a promotional volcano at New Orleans' Riverwalk Outlets, offering free samples, and partnering with podcasts and Barstool Sports for live events.