Asda 结束与 Aldi 和 Lidl 的价格匹配，在新董事长的领导下发起新的“Rollback”活动。 Asda ends price-matching with Aldi and Lidl, launches new "Rollback" campaign under new chairman.

Asda结束了与折扣商Aldi和Lidl的多年价格匹配计划, Asda has ended its year-old price-matching scheme with discounters Aldi and Lidl, opting instead for a new "Rollback" campaign focusing on its own pricing. 这一举动是在任命艾伦·里昂担任主席之后,随着阿斯达面临竞争者和金融斗争的压力而来的。 This move follows the appointment of Allan Leighton as chairman and comes as Asda faces pressure from competitors and financial struggles. 零售商计划大力推动广告宣传,支持数千种产品价格的削减。 The retailer plans a major advertising push to support the price cuts across thousands of products.