Trip.com CEO呼吁加强公私合作,以平衡旅游业的增长。 Trip.com CEO calls for better public-private cooperation to balance tourism growth.

Trip.com集团敦促政府和私营公司在世界经济论坛上加强协作,以解决旅游业不平衡和推动工业增长的问题。 Trip.com Group urged stronger collaboration between governments and private companies at the World Economic Forum to address unbalanced tourism and boost industry growth. CEO Jane Sun强调,改进技术和信息有助于更均衡地传播旅游业。 CEO Jane Sun highlighted that improved technology and information can help spread tourism more evenly. 该公司还呼吁简化签证手续和战略营销,鼓励访问人口较少的目的地,称赞新加坡的公私伙伴关系为典范。 The company also called for easier visa processes and strategic marketing to encourage visits to less crowded destinations, praising Singapore’s public-private partnership as a model.