Nielsen的新电视评级系统,将海量数据和面板、收益行业认证、帮助广告商相结合。 Nielsen's new TV ratings system, combining big data and panels, gains industry accreditation, aiding advertisers.

Nielsen的新“大数据+小组”电视评分系统将传统观众板与7 500万台设备的数据结合起来,已得到媒体评分理事会的认证。 Nielsen's new "Big Data + Panel" TV ratings system, which combines traditional viewer panels with data from 75 million devices, has been accredited by the Media Rating Council. 这一批准将有助于广告商针对多个平台的受众,为内容决定提供信息。 This approval will help advertisers target audiences across multiple platforms and inform content decisions. Nielsen CEO Karthik Rao称它为“电视史上最精确的测量”, 认证在2025年前的预购期到来。 Nielsen CEO Karthik Rao calls it "the most accurate measurement in the history of TV," and the accreditation comes before the 2025 upfront ad-buying season.