青年创业者通过社交媒体复兴了中国古老的伞式手工艺,销售量猛增。 Young entrepreneur revives ancient Chinese umbrella craft through social media, seeing surge in sales.

来自湖南的23岁的企业家周乐(Zhou Le)利用社交媒体及网络销售, 给600年之久的石油纸伞带来新生活。 A 23-year-old entrepreneur from Hunan, Zhou Le, is bringing new life to the 600-year-old craft of oil-paper umbrellas by using social media and online sales. 周乐于2018年开始与朋友在网上销售雨伞。 After learning the craft from his father, Zhou Le started selling umbrellas online with friends in 2018. 疫情期间, 他与一个受欢迎的Douyin视频博客合作, 业务勃发展, 每天销量超过500张, 视频观看数百万次. His business took off during the pandemic when he collaborated with a popular vlogger on Douyin, leading to over 500 sales per day and millions of views.