PepsiCo India和Tata团队在竞争激烈的印度市场推出新的Kurkure零食口味。 PepsiCo India and Tata team up to launch a new Kurkure snack flavor in the competitive Indian market.

PepsiCo India和Tata消费者产品联手推出新的零食《Kurkure》, PepsiCo India and Tata Consumer Products have teamed up to launch a new snack, Kurkure in Schezwan Chutney flavor, combining their Kurkure and Ching's Secret brands. 在此之前,Tata于2022年收购了他们原先的饮料合资企业NourishCo。 This move follows their previous beverage joint venture, NourishCo, which Tata acquired in 2022. 伙伴关系的目的是在日益增长的印度零食市场进行创新,面对来自区域和直接对消费者品牌的竞争。 The partnership aims to innovate in the growing Indian snacks market, facing competition from regional and direct-to-consumer brands.