去年12月, 墨菲在英国酒吧的爱尔兰Stout销售量猛增,
Murphy's Irish Stout sales skyrocketed in UK pubs last December, boosted by Guinness supply issues.
墨菲的爱尔兰酒在2024年12月期间在英国酒吧销量激增632% ,利用了吉尼斯的供应问题.
Murphy's Irish Stout saw a 632% sales surge in UK pubs during December 2024, capitalizing on supply issues with Guinness.
自2021年以来,英国总供应需求增长了12%, 吉尼斯的有限库存将消费者推向墨菲(Murphy)等替代产品。
The increase comes amid a 12% rise in overall UK stout demand since 2021, with Guinness's limited stock pushing consumers towards alternatives like Murphy's.
Murphy 的所有者 Heineken UK 报告称,今年的生啤销量增长了 176%,并计划在这一增长的基础上再接再厉。
Heineken UK, Murphy's owner, reported a 176% rise in draught sales for the year, planning to build on this growth.