火箭公司在“Rocket”名称下重新品牌,重点是超级碗广告中的房屋所有权。
Rocket Companies rebrands under "Rocket" name, focusing on homeownership in a Super Bowl ad.
火箭抵押公司的母公司 " 火箭抵押公司 " 发起了重新命名努力,将其服务统一在 " Rocket " 名称之下。
Rocket Companies, the parent of Rocket Mortgage, has launched a rebranding effort to unify its services under the "Rocket" name.
这包括一个新的标志、彩色调色盘和打字板,以及将Amrock等几家企业改名为Rocket Close。
This includes a new logo, color palette, and typeface, and the renaming of several businesses like Amrock to Rocket Close.
重新品牌的目的是强调房屋所有权是《美国梦》的一个关键部分,并将在2025年2月9日的超级碗广告上展示。
The rebrand aims to highlight homeownership as a key part of the American Dream and will be showcased in a Super Bowl ad on February 9, 2025.