AI聊天爱好者将美国在线假日销售提升至2024年的282B美元,比2023年增加了4%。
AI chatbots boosted U.S. online holiday sales to $282B in 2024, a 4% increase from 2023.
根据Salesforce的数据,人工智能支持的聊天机器人帮助美国在线假日销售额增长了4%,到2024年达到2820亿美元,高于去年的2720亿美元.
AI-powered chatbots helped boost U.S. online holiday sales by 4%, reaching $282 billion in 2024, up from $272 billion the previous year, according to Salesforce.
这一增长是由人工智能工具和促销推动的,尽管回报率更高,为28%。
This growth was driven by AI tools and promotions, despite a higher return rate of 28%.
移动设备占订单的79%,TikTok和Instagram等社交媒体平台指导了14%的电子商务交易。
Mobile devices accounted for 79% of orders, and social media platforms like TikTok and Instagram directed 14% of e-commerce traffic.