MLA计划扩大牛肉和羊肉的营销,目的是在2025年提高销售和可持续性。 MLA plans to expand beef and lamb marketing, aiming to boost sales and sustainability in 2025.

澳大利亚肉业和畜牧业公司计划在2025年扩大牛肉和羊肉的销售范围,在2024年羊肉运动取得成功的基础上再接再厉,该运动吸引了2 480万人观看,使羊肉销售量增加了18.9%。 Meat & Livestock Australia (MLA) plans to expand its marketing for beef and lamb in 2025, building on the success of its 2024 lamb campaign which gained 24.8 million views and boosted lamb sales by 18.9%. MLA旨在通过与零售商和食品服务提供者的伙伴关系,加强澳大利亚羊品牌,并在每周膳食中保持牛肉和羊肉的突出地位。 MLA aims to enhance the Australian Lamb brand and keep beef and lamb prominent in weekly meals through partnerships with retailers and food service providers. 本组织还探索基于价值的营销,以改善产品质量和行业可持续性。 The organization also explores value-based marketing to improve product quality and industry sustainability.