2025年,一家社交媒体公司为250M元购买了马韦利影响力平台Mavely,目的是促进营销ROI。
In 2025, a social media firm buys influencer platform Mavely for $250M, aiming to boost marketing ROI.
之后,一家社交媒体营销公司 以2.5亿美元的价格 收购了马弗利,一个影响力很大的平台。
Later, a social media marketing firm, acquired Mavely, an influencer platform, for $250 million.
在峰会伙伴的资助下,这项协议将后来的AI分析与马弗利的120,000多名创作者网络结合起来,这些创作者为耐克和卢利蒙等品牌的销售创造了10亿多美元。
Funded by Summit Partners, the deal combines Later's AI analytics with Mavely's network of over 120,000 creators who have generated over $1 billion in sales for brands like Nike and Lululemon.
合并的目的是向市场提供可衡量的ROI,并通过社会商业增加创造者的收入。
This merger aims to provide marketers with measurable ROI and enhance creators' earnings through social commerce.