Zomato和Swigging与品牌合作,为更多消费的订户提供折扣,从而增加收入。 Zomato and Swiggy boost revenue by partnering with brands, offering discounts to subscribers who spend more.
Zomato和Swigige是主要的食品交付平台,他们看到一半以上的订单来自订户,他们花费更多但从折扣中受益。 Zomato and Swiggy, major food delivery platforms, see over half their orders coming from subscribers, who spend more but benefit from discounts. 为了增加收入,他们与Uber和Amazon等品牌结成伙伴,向用户提供折扣,从而增加广告收入。 To boost revenue, they partner with brands like Uber and Amazon, offering subscribers discounts, which increases ad revenue. 尽管由于这些优惠在维持盈利能力方面遇到了挑战,但公司力求通过根据用户数据将报价个性化,在增长与财政可持续性之间实现平衡。 Despite challenges in maintaining profitability due to these perks, the companies aim to balance growth with financial sustainability by personalizing offers based on user data.