目标在TikTok和流媒体上增加了节日广告, 但分析师怀疑它能扭转销售下降.
Target boosts holiday ads on TikTok and streaming, but analysts doubt it can reverse sales decline.
目标正在在 TikTok 和流媒体服务等平台上增加广告, 以提高假日销售, 但分析师怀疑它会扭转其市场份额的下降.
Target is ramping up its advertising on platforms like TikTok and streaming services to boost holiday sales, but analysts doubt it will reverse the decline in its market share.
尽管网上广告支出增加了8%, 目标在黑色星期五和网络周一的销售仍然薄弱。
Despite increasing online ad spending by 8%, Target's sales on Black Friday and Cyber Monday were weak.
分析家认为,为了与Walmart和Costco竞争,目标公司需要降低价格,重新获得核心客户基础。
Analysts argue that to compete with Walmart and Costco, Target needs to lower its prices and regain its core customer base.