MINISO在马德里首家MINIISO土地商店揭幕, 强调IP合作如Harry Potter和Disney。 MINISO debuts its first MINISO LAND store in Madrid, emphasizing IP collaborations like Harry Potter and Disney.

MINISO在马德里开设了首家MINIISO地产商店,与诸如Harry Potter、Sanrio和Disney等热门IP合作者有独特的采购经验。 MINISO has opened its first MINISO LAND store in Madrid, featuring a unique shopping experience with popular IP collaborations like Harry Potter, Sanrio, and Disney. 商店横跨两层,有6 000多种产品,其中70%是IP合作,是MINSISO计划的一部分,目的是成为世界领先的IP设计零售集团。 Spanning two floors with over 6,000 products, 70% of which are IP collaborations, the store is part of MINISO's plan to become the world's leading IP design retail group. 全球约有7 200家商店,欧洲约有260家。 MINSISO计划在全世界推广这一形式。 With approximately 7,200 stores globally and 260 in Europe, MINISO aims to expand this format worldwide.