PVR INOX计划重组其媒体业务,以加强印度的增长和市场联系。
PVR INOX plans to restructure its media business to enhance growth and market connections in India.
印度最大的电影展出者PVR INOX正在重组600卢比的媒体业务,以促进市场连接和全国增长。
PVR INOX, India's largest cinema exhibitor, is restructuring its Rs 600 crore media business to boost market connections and nationwide growth.
该计划由首席销售干事Shalu Sabharwal牵头,涉及聘用行业专家,利用数据分析进行更好的决策,并侧重于在线媒体和离线媒体。
Led by Chief Sales Officer Shalu Sabharwal, the plan involves hiring industry experts, using data analytics for better decisions, and focusing on both online and offline media.
该公司还将探索赞助和命名权,以增加收入。
The company will also explore sponsorships and naming rights to increase revenue.