尼切香水的流行程度急剧上升,促使奢侈品市场部分的年增长率达到13%。 Niche perfumes see surge in popularity, driving 13% annual growth in a luxury market segment.
用高质量稀有原料制成的香水越来越受欢迎,价格也越来越高。 Niche perfumes, made with high-quality, rare ingredients, are gaining popularity and commanding high prices. Parfums de Marly等公司销售增长超过50%,特色香味现在占市场的10%至12%,年增长率为13%。 Companies like Parfums de Marly are seeing over 50% sales growth, with niche fragrances now accounting for 10-12% of the market and growing at 13% annually. 这些奢侈而独特的气味吸引了想要出名的消费者,而Dior和Cartier等品牌正在采用更简单的瓶子设计,采用独特风格。 These luxurious, unique scents attract consumers who want to stand out, and brands like Dior and Cartier are adopting the niche style with simpler bottle designs. 该部门正在蓬勃发展,特别是在美国和中国,简言之,香水也成为奢侈品的趋势。 The sector is booming, especially in the U.S. and China, with bespoke perfumes also emerging as a luxury trend.