小众香水销量激增，市场领导者 Parfums de Marly 预计 2024 年将增长 40% 以上。 Niche perfume sales surge, with market leader Parfums de Marly expecting over 40% growth in 2024.

以其高品质、稀有成分而闻名的小众香水越来越受欢迎，每年增长 13%，而大众市场香水的年增长率为 3-5%。 Niche perfumes, known for their high-quality, rare ingredients, are experiencing a surge in popularity, growing at 13% annually compared to 3-5% for mass-market perfumes. 总部位于法国的 Parfums de Marly 是该领域的领导者，2023 年的销售额增长了 50%，预计今年将增长 40% 以上，达到 6 亿美元。 France-based Parfums de Marly, a leader in this sector, saw a 50% sales increase in 2023 and expects over 40% growth this year, reaching $600 million. 这些独家香水在 80 多个国家/地区销售，其中美国是主要市场，吸引着寻找独特香味来表达个性的消费者。 These exclusive fragrances, available in over 80 countries with the U.S. as the primary market, appeal to consumers looking for unique scents to express their individuality.