在Reels的成功推动下,预计到2025年Instagram将产生Meta美国广告收入的一半以上。 Instagram expected to generate over half of Meta's U.S. ad revenue by 2025, driven by Reels' success.

预计到2025年,Instagram将产生Meta在美国的广告收入的一半以上,这主要是因为其Reels公司与TikTok公司和YouTubeShorts公司竞争的Reels公司的成功。 Instagram is expected to generate over half of Meta's advertising revenue in the US by 2025, largely due to the success of its Reels feature, which competes with TikTok and YouTube Shorts. 用户在Instagram上的参与越来越以视频为重点,近三分之二的应用程序时间花在视频上。 User engagement on Instagram is increasingly video-focused, with nearly two-thirds of app time spent on videos. 如果TikTok在2025年在美国被禁止,Instagram可以捕捉多达五分之一的TikTok的广告收入。 If TikTok is banned in the US in 2025, Instagram could capture up to one-fifth of TikTok's ad revenue. Instagram的广告收入目前主要来自种子和故事,但Reels和探索公司的份额预计到2025年将增长到9.6%。 Instagram's ad revenue is currently mainly from Feed and Stories, but the share from Reels and Explore is projected to grow to 9.6% by 2025.