使用澳洲麦当劳的Snapchat测试“Promoted places”广告, 以Snap地图上的年轻使用者为对象。 Snapchat tests "Promoted Places" ads with McDonald's in Australia, targeting young users on Snap Map.

Snapchat正与麦当劳合作, 测试一个名为「澳洲促销点」的新广告功能, Snapchat is testing a new ad feature called Promoted Places in Australia, partnering with McDonald's to highlight sponsored locations on the Snap Map. 其目的是让该平台广大的Gen Z受众参与进来, " Snapchat " 覆盖了90%的13-24岁的澳大利亚人。 This aims to engage the platform's large Gen Z audience, with Snapchat reaching 90% of Australians aged 13-24. 该功能旨在帮助广告商在当地背景下与用户联系,有可能促进访问专题地点。 The feature is designed to help advertisers connect with users in a local context, potentially boosting visits to featured locations.