BetterHelp最顶尖的澳大利亚播客广告在Q3中, 支出在真实犯罪与喜剧中激增。 BetterHelp tops Australian podcast ads in Q3, with spending surging in True Crime and Comedy.

根据iHeart和Magellan AI的报告,BetterHelp在2024年第三季度成为澳大利亚播客的首位广告商,其次是Airbnb和亚马逊. BetterHelp leads as the top advertiser on Australian podcasts for Q3 2024, followed by Airbnb and Amazon, according to a report by iHeart and Magellan AI. 报告分析了400多个流行播客, 显示真实犯罪类别支出增加92%, 喜剧播客投资增加。 The report, analyzing over 400 popular podcasts, shows a 92% increase in True Crime category spending and growing investment in Comedy podcasts. EssenceMediacom因其播客广告支出被命名为澳大利亚区局。 EssenceMediacom was named the Australian Agency of the Quarter for its podcast advertising spend.