Meta对针对澳大利亚人的金融产品实施更严格的广告规则,以遏制欺诈行为。 Meta implements stricter ad rules for financial products targeting Australians to curb scams.
Meta是Facebook和Instagram的母公司,要求更严格地核查针对澳大利亚人的金融产品的广告商,以打击金融诈骗。 Meta, the parent company of Facebook and Instagram, will require stricter verification for advertisers of financial products targeting Australians, aiming to combat financial scams. 从2月开始,广告商必须披露谁付广告费,谁受益,并提供澳大利亚金融服务许可证或解释其豁免。 Starting in February, advertisers must reveal who is paying for the ads and who benefits, and provide an Australian Financial Services Licence or explain their exemption. 此举是在删除了 8,000 个“名人诱饵”广告之后，并且是在对大型科技公司做法的审查越来越严格的情况下做出的。 The move follows the removal of 8,000 "celeb bait" ads and comes amid increased scrutiny of big tech's practices. 对不遵守行为的处罚可达5 000万美元或公司营业额的30%。 Penalties for non-compliance can reach $50 million or 30% of a company's turnover.